News
12/02/2015

Italian Sounding, the campaign to promote Food&Wine 100% Made in Italy is starting in USA e Canada

To raise the export of small and medium sized Italian Food&Wine enterprises and contrast the spreading of the Italian Sounding in the North American market. This is the objective of the new promotional campaign of Made in Italy promoted by the Italian Parliament, the Ministry of Economic Development and Assocamerestero.

The project, with the collaboration of the AICIG, has been presented to the press in Montecitorio, Rome, by the Vice Minister of the Ministry of Economic Development Carlo Calenda, the Vice President of the commission for the investigation on fake products Colomba Mongiello and the Neo-President of Assocamerestero Gian Domenico Auricchio.

The Italian Sounding is the most popular form of forgery in foreign countries. It is an illegal practice that strongly affects small and medium sized enterprises that offer 100% Made in Italy products. These companies preserve and innovate our ancient crafting and farming culture. They protect and improve the richness of the biodiversity of our country. This measure, applied through the efficient net of the foreign Italian Chambers of Commerce, enforces the quality and the effectiveness of the Italian food promotion strategy and expands the opportunities for the safety of the consumer when choosing Italian products.

As said by Gian Domenico Auricchio, president of the Assocamerestero: “The turnover coming from Italian Sounding tells us that there is a demand for Italian products that has still to be intercepted. behind this demand there are importers, opinion leaders and specialized press capable of understading – if targeted with our marketing campaigns – the value of authentic Made in Italy and involving more and more consumers to do the same. This projects is based and relies on the wide net of Italian Chambers of Commerce in the world. These chambers have the duty to aggregate and promote communities that sell and buy Italian goods. The 79 CCIE, established in 54 countries in the world, are fundamental partners for Italy because they succeed in connecting businesses and strategic alliances, thus integrating promotional actions for the Made in Italy.”

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