On Monday, August 3, the Italy-America Chamber of Commerce Texas hosted a webinar featuring Grape-In, a new and highly innovative online platform that enabled winemakers to bypass the U.S. three-tier distribution system and connect directly with trade buyers.
The recording is available by clicking HERE.
According to market research conducted by the founders, large wine groups selling to the five largest importers in the United States accounted for approximately 60% of total U.S. wine sales (an increase of 20% compared to a few decades ago).
The market share of large companies continued to grow as consolidation in the wine industry further expanded its reach. At the same time, channels and opportunities for small- and medium-sized wineries became increasingly scarce and limited.
The idea behind the Grape-In concept was simple: by connecting suppliers directly with trade buyers, GrapeIn enabled small wine and spirits producers to bypass a highly monopolized distribution market, significantly increasing sales and profitability.
By leveraging powerful Artificial Intelligence technology, GrapeIn was able to identify potential clients with exceptional precision and accuracy.
During the webinar presentation of the company and its platform, we spoke with the company’s senior executives.
Small- and medium-sized Italian wine producers had a unique opportunity to go directly to the source.
It was a pleasure connecting you with GrapeIn!