March 1–3, 2026
Hotel Hilton Houston Post Oak by the Galleria
An event not to be missed
Taste of Italy Houston 2.0 — a celebration of Italian flavor and excellence, a unique experience showcasing the vitality and creativity of Made in Italy. A must-attend event for those who want to enter the American market as key players.
The winning format that has made Taste of Italy a benchmark event for the past 11 years returns to Houston in 2026 for its 12th year, enriched with new ideas, content, and business opportunities.
Taste of Italy Houston 2.0 expands its audience of buyers from Texas and more than 14 states across the American Sunbelt, introducing more effective meeting formats between Italian companies and industry professionals.
Taste of Italy Houston 2.0 is organized by the IACC Texas in partnership with VERO USA.
Here are the main new features:
• FROM 2 TO 3 DAYS OF OPPORTUNITIES
A longer event to maximize networking, support high-quality B2B meetings, and offer greater visibility to participating companies.
• NEW OPPORTUNITIES OF EXHIBITION SPACES
In addition to BASIC desks, companies will be able to choose PREMIUM stations, offering more space for displays and customizable setups to better showcase their products.
• OPENING TO THE PUBLIC
In the final phase, Taste of Italy Houston will open its doors to the public, inviting attendees to experience true Made in Italy through tastings and encounters with producers.
• VIP BUYERS PREVIEW
An exclusive preview dedicated to VIP buyers, allowing them to meet Italian exhibitors in a privileged setting before the official opening of the event.
• EXPERIENTIAL ACTIVITIES
Alongside masterclasses, the 2026 program will include show-cooking sessions, retail tours, and immersive activities designed to highlight Italian products and create new connections with industry professionals and end consumers.