Italy remains one of the most desired travel destinations for Texans — a land of timeless beauty, culture, and authenticity.
Every year, thousands of travelers from Texas choose Italy not only for its iconic cities and art treasures but also for its experiential tourism, culinary journeys, and the discovery of lesser-known regions that reflect the country’s true spirit.
With a growing number of direct flights and an ever-stronger emotional connection between Texas and Italy, the opportunity to promote Italian destinations to an audience of sophisticated, high-spending travelers has never been greater.
What We Do
The Italy-America Chamber of Commerce of Texas (IACC Texas) works to connect U.S. tour operators, travel agents, and media with Italy’s top tourism destinations and experiences, through projects designed to promote the country’s diversity and excellence.
Our activities include:
- Design and promotion of territorial marketing projects, focused on themes such as off-season travel, experiential tourism, food & wine routes, and hidden gems
- B2B meetings between U.S. and Italian industry professionals
- Participation in leading U.S. tourism trade shows such as IMEX, IPW, ILTM, and PGA
- Incoming missions of U.S. operators to Italy for curated travel experiences and business meetings
- Digital campaigns (DEM & web pages) designed to engage Texan and American travelers
- Press and influencer trips, bringing American travel bloggers to explore and promote Italian destinations
- Events and partnerships connecting Italian regions and their typical products with the U.S. tourism market