As we all continue to face the mounting challenges posed by the ongoing health crisis, the Italy-America Chamber of Commerce South Central asked some of our partners to share their advice and experience with regard to their own work. In this video, the first in the series, Jeremy Parzen, an Italian wine and food-focused media consultant with more than 20 years in the field, disucsses the importance of keeping your business’ social media up-to-date during the stay home-work safe restrictions on movement. “Now is a great time to shore up and beef up your social media,” says Jeremy, “because so many people are spending extra time on social media and on their screens in general… Remind them — current partners and clients as well as future and potential partners and clients — that you are still there and are up and running despite the current situation.”
Jeremy Parzen is a wine writer and educator, author of the popular blog DoBianchi.com. He has consulted with the chamber for many years now and is the emcee of the Taste of Italy Houston festival each year.