OCTOBER 5, 2021
ITALY-AMERICA CHAMBER OF COMMERCE
LOUISANA, TEXAS, AND CALIFORNIA
EXPORTS BEGIN WITH FIRST CONTRACTS
AMERICAN BUYERS IN CALABRIA WITH THE REGIONE CALABRIA AND THE ITALY-AMERICA CHAMBER OF COMMERCE
THREE DAYS OF MEETINGS TO BE FOLLOW BY A TOUR OF THE U.S.
Exports: The Italy-America Chamber of Commerce and the Regione Calabria (the superintendent for economic development, tourism, and internationalization) are pleased to announce the early results of the joint project “La frontiera americana — opportunità in Texas, Louisiana e California. Le eccellenze della #CalabriaStraordinaria negli USA” (“The American Frontier: Opportunities in Texas, Louisiana, and California. Top food and wine products from #CalabriaStraordinaria in the U.S.”).
The first contracts between producers and buyers have been signed.
Top food products and wines are ready to take off for the U.S. beginning in 2022.
The 50 businesses that took part in the project are extremely happy with the outcome, as are the American buyers who they hosted in Calabria last week.
Following the wonderful tours of different parts of Calabria in July, the representatives from the chamber of commerce came back to the region together with a delegation of leading buyers for four days of sales meetings and on-site visits. They stayed at the Palace Hotel Mediterraneo in Amantea where producers had the opportunity to teach them about their products. Over the course of their stay, the producers discussed the quality, identity, history, competitiveness, and added value of a wide variety of top products with their VIP guests.
There were also two more on-site visits. A delegation of buyers visited the Hotel – Ristorante Barbieri, a natural oasis that looks out over the Altomonte Città d’Arte (Art City). It was there that “agrichef” (farm-to-table chef) Enzo Barbieri, an ambassador for the #CalabriaStraordinaria project, took them on a tour of the gardens and ateliers where fruit preserves are grown and produced. He also shared some of the recipes developed over the years at his family’s Bottega Barbieri. Many of those products are now well known throughout the world.
Another delegation traveled to Badia di Nicotera in Vibo Valentia province where they visited Casa Comerci, an important producer of Calabrian wine. They were greeted by export director Rosa Comerci who led them through the estate’s vineyards of Greco Bianco and Magliocco Canino. They had the opportunity to see the vineyard workers as they harvested and sorted the grapes. They also tasted wines from another winery, Altomonte di Pizzo Calabro, with owner Nino Altomonte.
The chamber of commerce and Regione Calabria are now looking forward to the results of the third phase of their joint project, slated to begin in the U.S. in 2022. Launched by the Regione Calabria, this campaign represents a new, interesting, and solid opportunity for companies that are looking to export their products for the first time. The challenge ahead for all parties lies in expanding the reach of the participating companies. The goal of both the Regione Calabria and the offices of the chamber of commerce in Louisiana, Texas, and California is to present these companies and share their products from #CalabriaStraordinaria in coming months through events and market-focused initiatives.
Click here for images from the tastings and visits on Facebook.