You know you make great products.
You know your products are competitively priced.
You have the capital and the will to invest in the U.S. market.
You know that Texas is one of the fastest growing markets for Italian food and wine in the U.S. (in part because Texas is one of the fast growing states in terms of population and it’s also one of the most robust economies in the U.S.).
But how do you get your products to Texas and to the U.S. market in general?
All of the great names behind the great food and wine brands of Italy will tell you the same thing: You need to come to the market. You need to learn the market. You need to create a network of contacts and clients in the market.
And perhaps most importantly, you need to understand what the market needs from you.
For all the reasons above and so many more, the Italy-America Chamber of Commerce Texas created Taste of Italy Houston, the largest trade and consumer event focused exclusively on Italian gastronomic products in the U.S. today.
Now in its third year (and now bigger than ever in terms of its outreach), Taste of Italy gives its exhibitors the opportunity to meet with scores of buyers, retailers, restaurateurs, food operators, importers, and distributors and so much more.
Over the course of two days in Houston, Texas (and now including an extra date in Los Angeles), Italian food and wine producers attend seminars with leading food and wine professionals and food and wine writers. And they have the chance to interact with food and wine trade as well as American food and wine lovers.
There couldn’t be a better way to “learn” the American market.
And please stay tuned for more information and insights on how to gain access to the American and Texan market!
Image via Luca Sbardella’s Flickr (Creative Commons).