There are 45 Chambers of Commerce involved into Signa Maris, a project supported by the Ministry of cultural heritage and activities and tourism (MiBACT) – Intermediate Body for Cultural, Natural and Tourist Attractions (POIn) that promotes the cultural, naturalistic and enogastronomic riches of the Italian territory, via a new tourism strategy that envisages the port as gateway.
For tourists anchoring in those ports of Southern Italy that are included in the Marina Network, Signa Maris has created a set of itineraries for discovering the Bel Paese, where art, nature, and culture collide with the Mediterranean, merging land and sea.
The objective of Signa Maris is the promotion and valorization of tourism in Italy, via the sea – specifically, it is the enhancement of access to, and awareness of, the innumerable historical, cultural and natural offerings of the Bel Paese via its ports, particularly those ports in the Southern Regions of Calabria, Campania, Puglia (Apulia) and Sicilia (Sicily).
With such a novel objective in mind, Signa Maris interprets the marinas located along the Italian coast as gateways to the territory, and invites tourists traveling by boat to avail themselves of the cultural and natural heritage within easy reach of any given touristic port.
Signa Maris identifies nautical tourism as a competitive asset that can be expounded upon in the scope of attracting tourists to Italy. Italy’s cultural and naturalistic heritage, paired with the use of the Marina Network, can result in increased numbers of visits – both from nautical tourists already visiting the Mediterranean, and from those tourists who plan travel to Italy at any given time.